QuantiSense “Developing Your Playbook” Offering Helps Retailers Realize the Full Power of Business Intelligence

Meijer, Casual Male Among First Retailers to Take Advantage of New Management Consulting Service from QuantiSense

Atlanta, GA, December 2, 2008 – QuantiSense today announced a new technology and management consulting offering, “Developing Your Playbook,” designed to help retailers implement Business Intelligence (BI) best practices throughout their organization and fully leverage the power of BI software.

Developing Your Playbook was created to help retailers maximize the value of their BI investments and to remove their frustration with inadequate reporting. It uses many of the techniques employed in the QuantiSense packaged BI application and QuantiSense Playbooks®, a collection of role-based scenarios or “plays” and situation analysis – such as allocating the right merchandise to the right stores to prevent costly out-of-stocks and overstocks, or identifying when orders should be cancelled or accelerated.

Developing Your Playbook is at the heart of Casual Male’s “BI Revolution,” in which the men’s specialty retailer is leveraging the power of QuantiSense Playbooks to weave BI best practices and intelligence into every phase of its business. ”QuantiSense Playbooks relieve the frustration of getting the right information to the right users, improving efficiency across our organization,” said Dennis Hernreich, COO and CFO, Casual Male Retail Group. “The Playbooks are standardized, flexible, and enable us to reach a higher level of precision in our daily business analysis and decision-making. They also help ensure that Executive Management direction is being executed in a consistent manner.”

Meijer, one of the nation’s leading mass merchants, also recently selected QuantiSense and felt that Playbooks were a key part of the value proposition for their complex organization. “Our goal with QuantiSense Playbooks is to position Meijer to more effectively influence the actions of our business teams,” said John Agnew, Director, Merchandising Services, Meijer. “Playbooks are the best analytic approach that we’ve seen for impacting what people see and do on a daily basis, and the Developing Your Playbook program will enable us to leverage that for the maximum competitive advantage.”

The new management consulting practice is led by QuantiSense senior advisor Bill Robinson and draws on his 40 years of experience in providing technology-based solutions and consulting to retailers. “Today’s retailers have acute information overload,” Robinson said. “They receive numerous data files and reports that don’t suggest actions, the data often conflict with one another, and reports aren’t standardized across the organization. QuantiSense Playbooks are revolutionizing the way information is delivered to users with the goal of fulfilling very specific actions, and Developing Your Playbook ensures that retailers are getting as much out of BI as possible.”

Developing Your Playbook is a fast-track, short-term engagement that pinpoints business challenges and opportunities and guide users down the path of action. As part of the offering, QuantiSense:

• Tracks the retailer’s specific responsibilities for buyers, planners, allocators, store management, executives and other retail roles, then maps this to the QuantiSense model
• Surveys users to determine the most critical information and common problems for each role
• Develops a unique set of plays – the retailer’s “game plan” for daily business – pulling the most appropriate and valuable plays from the full range contained within the QuantiSense Playbook
• Evaluates the retailer’s current data warehouse and BI infrastructure, and creates a strategy for enhancing it to support the newly developed “plays”
• Works with retailers on how to obtain “quick strike” results with BI and how best to implement the Playbooks – through in-house IT resources, third-party consultants or by QuantiSense Professional Services.