Casual Male Rapidly Adds BI Solution
Chain Store Age | Retail Technology/Online | April 2008
By adding a new business-intelligence
(BI) solution and data warehouse,
Casual Male Retail Group, Canton, Mass.,
is reporting more accurate performance
evaluations, more detailed SKU-level
analysis, and increased employee productivity.
Analyzing customers’ physical characteristics
and preferences allows Casual
Male to feature an assortment that is three
or four times bigger than most chains
carry, Dennis Hernreich, the chain’s COO,
CFO and executive VP, recently told
Chain Store Age.
When the chain began evaluating BI options in early 2007, it
wanted software that would help it analyze granular details, and
seamlessly integrate with its existing IT infrastructure. By adding
a BI and data-warehouse solution from QuantiSense, Atlanta, the
chain increased operational efficiency through deeper analytics.
The solution sources merchandising, sales and inventory information
from the company’s retail ERP system, as well as other
data sources within the enterprise. This data is centrally stored in
the QuantiSense data warehouse. The BI
solution, which consists of personalized
dashboards and exception reporting tools,
delivers information that enables users to
make decisions that improve their business.
Casual Male implemented the solution
in the fall, and by December, Casual Male
was using the solution to track existing
and potential stockouts and overstocks.
The chain also began creating reports that
ranged from a granular level to a summary
level.
"QuantiSense delivered on our expectations—and more—within 100 days. The
software intuitively drives our users toward intelligent action,"
said Hernreich. “The solution’s flexibility and performance have
allowed us to analyze and improve the key elements of our business
that really make a difference to our customers."
Jack McKinney, CIO, Casual Male, added, "The application
enables Casual Male to fully leverage all of our IT systems, glean
valuable insights from data and help our retail professionals
make better, more informed decisions."